Why 301 redirect in seo

That is also true of other pages on your website that target the exact keywords as current pages. Rehoming them will just result in keyword cannibalism. Similarly, if pages have little or no traffic potential, you should remove them and redirect them to another location. Brian did this with several blogs on pointblankseo. That article is no longer available. Instead, Brian referred it to an article on link-building tools on his blog. As a result, redirecting this article to another relevant topic with traffic potential made more sense.

What makes this a last-ditch effort? Remember how we spoke about how Google treats irrelevant simple redirects for SEO as soft s earlier?

When redirecting posts and pages to your homepage, this might happen. And as a result, you may as well reroute them. However, there is one exception to this: you should not reroute pages with low-quality backlinks. Instead, check the Backlinks report in Site Explorer for each website before redirecting, as doing so is likely to cause more harm than benefit.

If your backlink profile is like this, you should remove that page and leave it as a Alternatively, if you genuinely need to reroute the page, you could disavow the problematic links first. However, this will very certainly take more time than it is worth. When it comes to SEO, redirects are significantly helpful. If you use them strategically, you might notice a considerable increase in organic traffic.

However, if you want to sell more, you need to be on the first page. To get better results, get in contact with skilled SEO professionals as soon as possible now. If you have any questions, do not hesitate to leave a comment in the section below. Tags redirect page not found organic traffic SEO. Your email address will not be published.

What Is Magento 2 Shopping Cart? The reason redirects matter in search engine optimization is because of the way that search engine algorithms use URLs and links to determine rankings and relevancy.

But when a page is deleted or when the URL is changed it can have an impact on organic traffic. Redirects give both users and search engines direction to their destination — instead of just leaving them at a dead-end.

Whenever possible, keeping a link as-is is the best way of preserving the SEO rankings and the keyword association it has in the search index. Websites that are ranking in search engines for valuable keywords will find that keeping URLs as s means they lose the rankings for those keywords — and even that the page will be removed from the index along with all of the traffic that came with it.

There are a few ways of doing the redirect, mainly with or redirects. In general using redirects is best practice for permanent redirects that pass page authority most completely to the destination page. This will allow the search engine to replace the old page on its index and pass the juice to the new one. There are several methods to set up a permanent redirection. Some website managers CMS like Prestashop provide modules to make in a simple and intuitive way.

But in some cases like domain migration, the manipulations are more complex and require some technical skills. First of all, you need to make sure you have access to your server and to your Apache configuration file.

The modification of the. If you don't have this access, you must ask your web host. Once the access is opened, you must locate the. This file controls the directories and subdirectories that it contains. In most cases, it is located in the root web folder of your site. If no. Then open your FTP, with a software like Filezilla , then take the path in the root folder to access the. NB: The dot in. You must therefore make sure that the FTP browser is activated. It is recommended to use a text editor like Unix to edit the file.

To redirect a URL or a domain, you just have to indicate it to the server by adding a line. For example :. It is generally advised to use the. But when this is not possible, there is the redirection of the page in PHP. It is a piece of code to integrate before any other type of content. This means that no character or space must be sent before the call of the header function. To permanently redirect a page via PHP, place this code at the top of the page.

Whether you opt for. Then you have to check that the redirections are working properly and that the pages are only redirected once to the right page. Finally, you must make sure that only one redirection method has been used in order to avoid. Be careful not to keep these URLs linked in the site. Even if the redirection does its job of redirecting from page A to page B, if page A remains accessible within the site, the internal linking internal links slows down and decreases the overall SEO performance of the site.

Verification : During an audit, a crawler is used to locate all the URLs present in the links of the site, and redirected. Bug fixing : We must retrieve the incoming links of these source URLs also called "inlinks" to know which page s link to page A, then we modify all these links to point directly to page B. These inlinks are available via the crawler, and as part of an audit with Smartkeyword, they are provided to you.

Depending on the number of URLs concerned, this action can potentially have a very significant impact on the SEO performance of the site. If it is the same use case, the same type of page, then you must implement a permanent solution for a problem that seems to be recurring. For example, if you have a list of several category or product pages that have expired: you must then review the management of this case so that, once the cleanup is done, it will not happen again in the future.

Be careful to look at some special cases: sometimes s are used to redirect temporarily a product out of stock but that comes back in 1 month. In this case, you should not do anything, as you may have to revert back to the way it was before. If during a check via a crawler, you find a lot of unsuitable s: you should change them to These cases are rather rare and there are several codes with their own usage. We will not go into detail here. If the audit or exploration by a crawler highlights these codes, do not hesitate to contact your technical team to find out the cause, and in any case remove them from the internal mesh, as explained for error 1 on redirections above.

Having been a marketing executive Confused about which one to use? Even in , website owners are unclear about which type of redirect is best for SEO. You have a new website or page.